Trying to find out where your marketing has failed is hard. That's why marketers use funnels. These handy pipelines lead customers to a designated goal, which is essential if you want to run data-driven marketing campaigns.

What is email design? This post dives into the terms behind the art. There are also a few pointers for beginners!

How do you maintain email list hygiene, and what is it? This post will help you maintain sparkling email health in 2024!

Craft perfect email greetings for professional and casual settings to enhance communication in every message.

What makes a perfect, effective drip campaign? Learn more about the basics of email drip campaigns and the business goals they help you fulfill.

Why does your business need email copywriting services? Learn more in this blog post!

Intimidated by formal emails? Learn about the basics of email etiquette!

Email deliverability consultants improve business growth by promoting proper email marketing practices. Learn more about these dedicated industry experts.

Nobody wants to be blacklisted! As daunting as the topic may be, email blacklists are an essential part of the email marketing ecosystem. Everyone benefits from their existence, but we — as marketers — must also learn to coexist with them. That’s why I’ve dedicated a whole post to analyzing and understanding how email blacklists work.

Understand the key elements of effective email copy and how a talented email copywriter can enhance your brand's voice and recognition.

Running full-scale email marketing is impossible without email automation, so the sooner you level up your automation game, the better off your business will be.

What are email bulk services? Check out this post to learn more about these tools and see which ones the pros use!

In this blog post, I'm going to give you the rundown on one of the most valuable marketing tools for your email marketing campaigns: A/B testing, sometimes called B testing or split testing.

"COB" stands for "close of business." However, it's just one of many email abbreviations. This post explains more about business shorthand and defines some common abbreviations.

When it comes to email marketing, the pressure is really on if you run an eCommerce business. All your sales have to be digital, so there isn't a lot of room for error.

What is a double opt-in email? Check out this post to learn all about this verification system and its benefits.

Ready to achieve true e-commerce success and grow your business in 2023? Check out these online shopping statistics and start planning your marketing strategy!

What's that sound? It's the steady flow of well-timed and well-executed emails! Let's have a thorough discussion of all things the automated email, drip sequences, and why it's vital for your company to invest in drip email marketing and use drip campaigns.

It’s time to start planning for 2023, but knowing what to include in your campaigns is hard! If you’re looking for ways to improve next year’s marketing, then check out this blog post! We’ll be counting down some of the biggest digital marketing trends for 2023.

This blog post is the quick and easy guide to Shopify email marketing! Learn how to amplify your business with this built-in tool.

What is email deliverability, and how does it impact your marketing? Learn more about this essential metric.

Your email open rates may not be accurate. Don’t assume everything is okay! Check this blog post to learn how modern data privacy measures could be warping your average open rate.

How does consumer privacy protection impact your marketing? This blog post explains the importance of maintaining consumer trust through high-quality data protection.

Looking into hiring an email marketing agency? This blog post outlines all the perks of finding a firm that specializes in automated email marketing!

What are email lists? This post examines the basics of email list building and gives you tips on amplifying your B2B marketing lead generation.