Email marketing works for everyone, but that doesn’t mean you can use the same strategy for everything! There are plenty of differences between B2B and B2C marketing, and some of them may surprise you.

When you’re crafting your marketing, you need to capture customers. One of the best ways to do this is by utilizing brand storytelling.

What is B2B email marketing? This post breaks down the lucrative world of business-to-business emails and includes tips to amplify your success!

What is B2C email marketing, and why does your brand need it? Learn more here.

Email service providers form the foundation of email marketing, but many don't know the specifics. What is an ESP, and why should marketing professionals care?

It may be one of the oldest tricks in the book, but email blasts remain a popular marketing strategy. If you’re thinking about implementing one of these handy campaigns, read this first! I have all the tips, tricks, and insider info you need to run a successful email blast campaign.

Looking for a way to make your emails pop? Google’s AMP for email is a unique way to add interactivity to any email campaign, but it’s far from simple. Check out this post to learn more about this email marketing tech!

What is preheader text? This post explains everything you need to know about this crucial element of email marketing.

Email threading is a common practice, but few know about its specifics. This post explains the details and includes tips on optimizing digital communications.

Email marketing managers support your email campaigns. They're an invaluable resource, but few people know their job descriptions. This post solves that problem!

Email servers handle the delivery of your online messages. This post explains how that technology works. Learn more about email servers and how they impact your daily life.

What are plain-text emails? This post reviews the basics and why people still send these seemingly outdated messages.

I’ve covered it once, but it never hurts to review! If you’re looking for an email marketing expert, don’t do anything without reading this post. If you’re looking for email marketing, a full-service email marketing firm is the place to be.

It may seem basic, but more goes into email attachments than you may think! This post discusses the basics of email attachments and how you can use them.

Remittance emails have an essential function in modern business. This blog post explores the concept and shows how these essential notices promote efficient payment processing.

What is a lead magnet? Anyone new to marketing will know the word, but what does it actually mean? This blog post will outline everything you need to know about these vital marketing tools. I’ve also included examples to help you jumpstart your email list!

What is a customer journey? Learn how this visual representation of your sales process can increase revenue and boost operations.

The core of every email marketing campaign is your CTA, but what exactly is it? Check out this post to learn more about the CTA and how you can improve your marketing!

A landing page provides more than targeted conversions. It's a gateway to countless benefits and marketing advantages.

Ready to start a business? Before you begin, you need to learn about marketing. KPIs are the heart of your business’s promotions, and this post is dedicated to breaking down some of the most important ones!

What is a transactional email? This post will explain this marketing strategy, its perks, and how to use them.

What does “RE:” mean in emails? Learn more about this common abbreviation.

What is a welcome email? Check out this post to learn about these critical email marketing flows.

Timing is everything, and knowing when you send your B2B emails is hard. This post breaks down the pros and cons of email timing, and it’ll help you better understand your marketing!

What are the goals of email marketing? See how businesses use email marketing to amplify their potential.